TY - CHAP A1 - Kovvali Bhanu Prakash A2 - Appidi Adi Sesha Reddy ED1 - Simon George Taukeni Y1 - 2021-09-15 PY - 2021 T1 - Neuromarketing: The New Dawn and Disruption in Marketing Research N2 - Emotional intelligence (EI) is the best instrument to build stronger relationships, communicate effectively, relieve stress, overcome challenges, and achieve career and personal goals. As such, this book covers a variety of topics related to the science of EI. Chapters address the science and philosophy behind EI, using EI to cope with consequences, strategies to develop EI in early childhood education, neuromarketing, emotional responding and adversity, brain networks of emotional prosody processing, humor events and wellbeing, and much more. BT - The Science of Emotional Intelligence SP - Ch. 8 UR - https://doi.org/10.5772/intechopen.98299 DO - 10.5772/intechopen.98299 SN - 978-1-83968-636-8 PB - IntechOpen CY - Rijeka Y2 - 2021-10-23 ER -