TY - CHAP A1 - Anıl Kemal Kaya A2 - Umut Ayman ED1 - Umut Ayman ED2 - Anıl Kemal Kaya Y1 - 2020-07-08 PY - 2020 T1 - Repositioning of PR Field in Developing Countries N2 - This edited Promotion and Marketing Communications book is an original volume that presents a collection of chapters authored by various researchers and edited by marketing communication professionals. To survive in the competitive world, companies feel an urge to achieve a competitive advantage by applying accurate marketing communication tactics. Understanding marketing communication is an essential aspect for any field and any country. Hence, in this volume there is the latest research about marketing communication under which marketing strategies are delicately discussed. This book does not only contribute to the marketing and marketing communication intellectuals but also serves different sector company managerial positions and provides a guideline for people who want to attain a career in this field, giving them a chance to acquire the knowledge regarding consumer behavior, public relations, and digital marketing themes. BT - Promotion and Marketing Communications SP - Ch. 2 UR - https://doi.org/10.5772/intechopen.89980 DO - 10.5772/intechopen.89980 SN - 978-1-83880-228-8 PB - IntechOpen CY - Rijeka Y2 - 2021-09-20 ER -