TY - CHAP A1 - D.G.K. Dissanayake ED1 - Riccardo Beltramo ED2 - Annalisa Romani ED3 - Paolo Cantore Y1 - 2020-02-05 PY - 2020 T1 - Does Mass Customization Enable Sustainability in the Fashion Industry? N2 - Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry? BT - Fashion Industry SP - Ch. 2 UR - https://doi.org/10.5772/intechopen.88281 DO - 10.5772/intechopen.88281 SN - 978-1-78984-120-6 PB - IntechOpen CY - Rijeka Y2 - 2021-09-18 ER -