TY - CHAP A1 - Urška Starc Peceny A2 - Jurij Urbančič A3 - Simon Mokorel A4 - Vesna Kuralt A5 - Tomi Ilijaš ED1 - Matthew Reyes Y1 - 2020-03-04 PY - 2020 T1 - Tourism 4.0: Challenges in Marketing a Paradigm Shift N2 - This Edited Volume "Consumer Behavior and Marketing" is a collection of reviewed and relevant research chapters, offering a comprehensive overview of recent developments in the field of psychology. The book comprises single chapters authored by various researchers and edited by an expert active in the research area. All chapters are complete in itself but united under a common research study topic. This publication aims at providing a thorough overview of the latest research efforts by international authors and open new possible research paths for further novel developments. BT - Consumer Behavior and Marketing SP - Ch. 4 UR - https://doi.org/10.5772/intechopen.84762 DO - 10.5772/intechopen.84762 SN - 978-1-78923-856-3 PB - IntechOpen CY - Rijeka Y2 - 2021-12-07 ER -