TY - CHAP A1 - Ioannis Deliyannis ED1 - Ioannis Deliyannis Y1 - 2019-03-13 PY - 2019 T1 - Introductory Chapter: Convergence of Content and Technology - The Role of Interaction N2 - This book presents a collection of chapters that focus on the convergence of television today, approached using an interdisciplinary perspective. Clearly, the importance of technological advances describes only one aspect of this evolutionary process. In this book, convergence is also examined from other equally important perspectives, which include a historical case study on convergence and culture-viewer evolution and the changes that interactivity has introduced as opposed to static content. Because this publication focuses on all aspects that transform the medium, users, content, broadcasting, and interactive technology, it becomes evident that convergence is a highly interdisciplinary subject that must always be addressed from various perspectives. BT - The Future of Television SP - Ch. 1 UR - https://doi.org/10.5772/intechopen.83742 DO - 10.5772/intechopen.83742 SN - 978-1-78985-754-2 PB - IntechOpen CY - Rijeka Y2 - 2020-01-27 ER -