TY - CHAP A1 - Anton Schneider A2 - Muhiuddin Haider ED1 - Muhiuddin Haider ED2 - Heather Nicole Platter Y1 - 2018-09-26 PY - 2018 T1 - Introductory Chapter: Global Health Communication - Focused Issues and Challenges N2 - This book was written to give scholars an opportunity to examine selected issues in health communication. There are many challenges in health communication, such as the shortage of evaluations on social marketing interventions, the need for a framework to easily apply social marketing practices to campaigns, and the difficulty of applying theory to improve communication. To address these challenges, the four chapters, including an introductory chapter, introduce several health communication topics, including social marketing, the application of theory, and message design to promote social communication. Readers can expect concise topic overviews with clear steps and examples of how to apply the methods discussed in each chapter. BT - Selected Issues in Global Health Communications SP - Ch. 1 UR - https://doi.org/10.5772/intechopen.80674 DO - 10.5772/intechopen.80674 SN - 978-1-78923-790-0 PB - IntechOpen CY - Rijeka Y2 - 2020-10-19 ER -