TY - CHAP A1 - Miroslav Frankovský A2 - Zuzana Birknerová A3 - Eva Benková A4 - Ladislav Suhányi ED1 - Beatriz Peña-Acuña Y1 - 2018-09-19 PY - 2018 T1 - Neuro-Linguistic Programming and Managerial Communication N2 - The director of communication is an impassioned profession that discovers which strategies are the best and the most intelligent. There are few manuals, and there are some that offer general and sparsely updated information about the change that new technologies imply. We find the literature isolated that can be directly useful. However, we will say that there is no single recipe for DirCom or communication consultants. Each one will offer different models according to the variables or factors that seem to them to be able to rectify the direction of a company according to his or her personal mood. BT - Digital Communication Management SP - Ch. 5 UR - https://doi.org/10.5772/intechopen.75301 DO - 10.5772/intechopen.75301 SN - 978-1-78923-515-9 PB - IntechOpen CY - Rijeka Y2 - 2020-12-03 ER -