TY - CHAP A1 - Tai-Chang Hsia A2 - An-Jin Shie ED1 - Julio Ponce ED2 - Adem Karahoca Y1 - 2009-01-01 PY - 2009 T1 - Using Data Mining to Investigate the Behavior of Video Rental Customers N2 - This book presents four different ways of theoretical and practical advances and applications of data mining in different promising areas like Industrialist, Biological, and Social. Twenty six chapters cover different special topics with proposed novel ideas. Each chapter gives an overview of the subjects and some of the chapters have cases with offered data mining solutions. We hope that this book will be a useful aid in showing a right way for the students, researchers and practitioners in their studies. BT - Data Mining and Knowledge Discovery in Real Life Applications SP - Ch. 15 UR - https://doi.org/10.5772/6452 DO - 10.5772/6452 SN - PB - IntechOpen CY - Rijeka Y2 - 2021-06-24 ER -