TY - CHAP A1 - Yusuf Bilgin ED1 - Sonyel Oflazoglu Y1 - 2017-06-28 PY - 2017 T1 - Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant N2 - The objective of this book is to fill the gap combining several studies from qualitative and quantitative research methods. The various chapters presented here follow several approaches that researchers explore in different context. This book intends to contribute to better understanding of the application areas of qualitative research method and to show how these business practices in social sciences can stimulate in various areas. BT - Qualitative versus Quantitative Research SP - Ch. 1 UR - https://doi.org/10.5772/67848 DO - 10.5772/67848 SN - 978-953-51-3286-8 PB - IntechOpen CY - Rijeka Y2 - 2021-09-18 ER -