TY - CHAP A1 - Óscar Lázaro A2 - Agustín Moyano A3 - Mikel Uriarte A4 - Alicia González A5 - Teresa Meneu A6 - Juan Carlos Fernández-Llatas A7 - Vicente Traver A8 - Benjamín Molina A9 - Carlos Palau A10 - Óscar López A11 - Etxahun Sánchez A12 - Saioa Ros A13 - Antonio Moreno A14 - María González A15 - José Antonio Palazón A16 - Miguel Sepulcre A17 - Javier Gozálvez A18 - Luis Collantes A19 - Gonzalo Prieto ED1 - Nerija Banaitiene Y1 - 2012-09-12 PY - 2012 T1 - Integrated and Personalised Risk Management in the Sensing Enterprise N2 - Every business and decision involves a certain amount of risk. Risk might cause a loss to a company. This does not mean, however, that businesses cannot take risks. As disengagement and risk aversion may result in missed business opportunities, which will lead to slower growth and reduced prosperity of a company. In today's increasingly complex and diverse environment, it is crucial to find the right balance between risk aversion and risk taking. To do this it is essential to understand the complex, out of the whole range of economic, technical, operational, environmental and social risks associated with the company's activities. However, risk management is about much more than merely avoiding or successfully deriving benefit from opportunities. Risk management is the identification, assessment, and prioritization of risks. Lastly, risk management helps a company to handle the risks associated with a rapidly changing business environment. BT - Risk Management SP - Ch. 13 UR - https://doi.org/10.5772/50275 DO - 10.5772/50275 SN - PB - IntechOpen CY - Rijeka Y2 - 2022-05-27 ER -