TY - CHAP A1 - Polladach Theerapappisit ED1 - Murat Kasimoglu ED2 - Handan Aydin Y1 - 2012-04-20 PY - 2012 T1 - The Bottom-Up Approach of Community-Based Ethnic Tourism: A Case Study in Chiang Rai N2 - Today, it is considered good business practice for tourism industries to support their micro and macro environment by means of strategic perspectives. This is necessary because we cannot contemplate companies existing without their environment. If companies do not involve themselves in such undertakings, they are in danger of isolating themselves from the shareholder. That, in turn, creates a problem for mobilizing new ideas and receiving feedback from their environment. In this respect, the contributions of academics from international level together with the private sector and business managers are eagerly awaited on topics and sub-topics within Strategies for Tourism Industry - Micro and Macro Perspectives. BT - Strategies for Tourism Industry SP - Ch. 13 UR - https://doi.org/10.5772/37137 DO - 10.5772/37137 SN - PB - IntechOpen CY - Rijeka Y2 - 2019-11-20 ER -