TY - CHAP A1 - Nancy Taber ED1 - Loshini Naidoo Y1 - 2012-03-09 PY - 2012 T1 - Beginning with the Self to Critique the Social: Critical Researchers as Whole Beings N2 - The chapters presented in this book draw on ethnography as a methodology in a variety of disciplines, including education, management, design, marketing, ecology and scientific contexts, illustrating the value of a qualitative approach to research design. The chapters discuss the use of traditional ethnographic methods, such as immersion, observation and interview, as well as innovative ethnographical methods which have been influenced by the new digital culture. The latter challenges notions of identity, field and traditional culture such that people are able to represent themselves in the research process rather than be represented. New approaches to ethnography also examine the use and implication of images in representation as well as critically examining the role and impact of the researcher in the process. BT - An Ethnography of Global Landscapes and Corridors SP - Ch. 5 UR - https://doi.org/10.5772/35336 DO - 10.5772/35336 SN - PB - IntechOpen CY - Rijeka Y2 - 2022-01-20 ER -