TY - CHAP A1 - Javier Pereira A2 - Luciano Ahumada A3 - Fernando Paredes ED1 - Dilek Onkal Y1 - 2011-08-01 PY - 2011 T1 - Bullwhip-Effect and Flexibility in Supply Chain Management N2 - Challenges faced by supply chains appear to be growing exponentially under the demands of increasingly complex business environments confronting the decision makers. The world we live in now operates under interconnected economies that put extra pressure on supply chains to fulfil ever-demanding customer preferences. Relative attractiveness of manufacturing as well as consumption locations changes very rapidly, which in consequence alters the economies of large scale production. Coupled with the recent economic swings, supply chains in every country are obliged to survive with substantially squeezed margins. In this book, we tried to compile a selection of papers focusing on a wide range of problems in the supply chain domain. Each chapter offers important insights into understanding these problems as well as approaches to attaining effective solutions. BT - Supply Chain Management SP - Ch. 7 UR - https://doi.org/10.5772/22772 DO - 10.5772/22772 SN - PB - IntechOpen CY - Rijeka Y2 - 2020-09-23 ER -