@incollection{Ayman20, author = {Anıl Kemal Kaya and Umut Ayman}, title = {Repositioning of PR Field in Developing Countries}, booktitle = {Promotion and Marketing Communications}, publisher = {IntechOpen}, address = {Rijeka}, year = {2020}, editor = {Umut Ayman and Anıl Kemal Kaya}, chapter = {2}, doi = {10.5772/intechopen.89980}, url = {https://doi.org/10.5772/intechopen.89980} }