@incollection{Noble20, author = {Mattew J. Mazzei and David Noble}, title = {Big Data and Strategy: Theoretical Foundations and New Opportunities}, booktitle = {Strategy and Behaviors in the Digital Economy}, publisher = {IntechOpen}, address = {Rijeka}, year = {2020}, editor = {Beatrice Orlando}, chapter = {4}, doi = {10.5772/intechopen.84819}, url = {https://doi.org/10.5772/intechopen.84819} }