@incollection{Peceny20, author = {Urška Starc Peceny and Jurij Urbančič and Simon Mokorel and Vesna Kuralt and Tomi Ilijaš}, title = {Tourism 4.0: Challenges in Marketing a Paradigm Shift}, booktitle = {Consumer Behavior and Marketing}, publisher = {IntechOpen}, address = {Rijeka}, year = {2020}, editor = {Matthew Reyes}, chapter = {4}, doi = {10.5772/intechopen.84762}, url = {https://doi.org/10.5772/intechopen.84762} }