@incollection{Bilgin17, author = {Yusuf Bilgin}, title = {Qualitative Method Versus Quantitative Method in Marketing Research: An Application Example at Oba Restaurant}, booktitle = {Qualitative versus Quantitative Research}, publisher = {IntechOpen}, address = {Rijeka}, year = {2017}, editor = {Sonyel Oflazoglu}, chapter = {1}, doi = {10.5772/67848}, url = {https://doi.org/10.5772/67848} }