@incollection{Stverkova17, author = {Pavel Blecharz and Hana Stverkova}, title = {The Quality Perceived by the Young Customer Versus Coca Cola Zero Advertisement}, booktitle = {Proceedings of the 2nd Czech-China Scientific Conference 2016}, publisher = {IntechOpen}, address = {Rijeka}, year = {2017}, editor = {Jaromir Gottvald and Petr Praus}, chapter = {9}, doi = {10.5772/66786}, url = {https://doi.org/10.5772/66786} }