@incollection{Kreps12, author = {Gary L. Kreps}, title = {Strategic Communication for Cancer Prevention and Control: Reaching and Influencing Vulnerable Audiences}, booktitle = {Cancer Prevention}, publisher = {IntechOpen}, address = {Rijeka}, year = {2012}, editor = {Alexandros Georgakilas}, chapter = {14}, doi = {10.5772/31688}, url = {https://doi.org/10.5772/31688} }